Barry Sarner www.imprintalliance.com

Four years ago, after 30 years of owning and building large successful apparel manufacturing companies, I did a major "do-over," and left the industry I grew up in. I adopted the slogan "Change is Good!" and had it trademarked to screen print and embroider on all apparel, like Nike's "Just Do It."  "Change is Good!" not only took over my business life, but also became a part of my personal experiences. 

While the slogan was a great way to market my newly created promotional products company, a fun, uplifting, personal element developed which took on a life of its own. I started to hand out hats with "Change is Good!" embroidered on the front and my website on the back. To my amazement and delight, everyone loved the hat and slogan. As a friend declared: "'Change is Good!' speaks to you. It's personal and it is used by many to move forward in life and to stimulate dialogue between those who are important to us."

To me, "Change is Good!" is all about attitude.  It's all about positive expectancy.  If you consider change to be a good thing, it will do wonders for your journey, or your "Magical Mystery Tour," as I like to put it.  Feel free to email me at change@imprintalliance.com and learn more about why "Change is Good!"

Fernando M. Pinguelo